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Go Woke Go Broke: The fall of mighty brands to the woke agenda

Go Woke Go Broke: The fall of mighty brands to the woke agenda

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I’ll never forget, when I ordered a “black coffee” at Tim Horton’s (as i did many times before) and was “educated” that ordering a black coffee is inappropriate and borderline with racist. For me, as a European, that was a laughable experience.

It just shows how much power the consumers hold

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